Product is the services or goods we want to offer with functions, features and qualities, for which the market is willing to pay the asked price. Beyond brand-loyalty.
Production is the process to create and provide these services and goods, using resources that allow a competitive price, a healthy profit margin, outstanding quality, serviceability, … and extensive independence.
The interaction of the drivers in play has more importance, than we tend to see and consider. On the one hand, certain features or functions of our envisioned product might increase the costs of production to an extend, that contradicts economical reasonability. On the other hand, established standards in production tend to dictate the product’s features and thus holds back innovation – and with it our competitive edge.
Balancing production standards and their costs with the competitive advantage of innovation and uniqueness while making sure, what we build is what the market not only wants, but is also willing to pay the price we ask for – this is paramount to any venture.
join us
Be part of the (online-) community, support us as a a member or contribute as a valued partner or creator.